Lets Get Serious
THE ATB CHECK
the atb check is a unique review service for your strategic decisions, plans, branding, marketing and product experience in India. It helps your business to succeed in India by uncovering risks, identifying opportunities, and delivering actionable insights through a culturally nuanced lens.
While your india team excels in operations, our service enhances their efforts with deep cultural expertise they might not possess despite being Indians.
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Strategic Decisions for India - atb check can review market entry strategies, expansion strategies, and major pivots for success in India.
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Specific Plans - atb check can review brand positioning, targeted marketing efforts, and product or service adaptation plans etc.
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Branding, Marketing & Communications - atb check can review content in form of ads, visuals, and messages for resonance with Indian audiences —no awkward missteps.
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Product & Service Experience - atb check can review a product or service experience for better alignment with India and its complex demography.
For what can you utilize it?
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Discovery Call: So this is how to start. Just fill up a short form. We schedule a quick 20-minute video call to get to know each other better and discuss your business goals in India. If it seems like something both of us would like to take forward, we send over an email with how much it will cost and other logistics.
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Case Consult: We kick off the service with a 1 hr 30 min call in which we dive deep into your case. Understand your business, strategy, specific goals and challenges in India etc. We establish clear goals for the engagement and get everyone on the same page.
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The Investigation: Let us work on the case for 2 weeks ( that's usually the time we need if the scope is larger we will set up a timeline longer than this ). No updates, no meetings, we do it our way. Why? Because India demands such attention, even from someone who lives and breathes the country. Let us observe, experience and discover the India you need. And come back to you with something valuable.
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The Briefing: In a long form discussion we deliver the insights we divined over the past few weeks , help you make sense of them , and brainstorm how they can be utilized by you. We will also leave you with an atb check sheet for your case for your journey ahead. If you want a follow up on some of the trajectories, we can organize that at the end of the meeting.
The Process
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We don’t hand you a bulky, theoretical report. Instead, you’ll receive a crisp, actionable document—the atb check sheet —highlighting all key findings, risks, opportunities, and recommended steps. Alongside this, we provide a long-form briefing to contextualize the insights and ensure you can truly understand and apply them effectively.
The atb check sheet
The Briefing
In a long form discussion we deliver the insights we divined over the past few weeks , help you make sense of them , and brainstorm how they can be utilized by you. We will also leave you with an atb check sheet for your case for your journey ahead. If you want a follow up on some of the trajectories, we can organize that at the end of the meeting.
After the follow up and final atb check sheet transfer we close the case. But we keep your file at hand. you can book an atb session with us any time to discuss things that come up or for another atb check.
Closing and follow up
atb check
What will you get?
Get an ATB CHECK for your strategic decisions, already running marketing campaigns or product experience to discover:
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Challenges, Risks & Pitfalls
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Opportunities, Insights & Levers
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Breakthrough Tactical & Strategic Insights
Because a socio cultural lens is essential to succeeding in India.
Challenges, Risks & Pitfalls Identified & Avoided
We uncover the cultural and market-specific complexities in India for you.
Opportunities, Insights & Levers
We pinpoint hidden possibilities and powerful strategies you can tap into.
Breakthrough Tactical & Strategic Insights
We deliver forward-looking ideas and approaches to help you stay ahead of the competition in India.
You've got questions,
We've got answers.
01I How much does The ATB Check cost?
The cost varies based on the project scope. Smaller engagements are more affordable, while larger or complex cases require a bigger investment. We provide a clear estimate upfront.
02I When is payment required?
Payment is due right after the final briefing, where we deliver the ATB Check Sheet and a long-form briefing. This ensures you have complete clarity and actionable insights before completing the transaction.
03I Who should take your service?
All types of international brands and businesses interested in India. From a multi national company to a creator brand we would love to help you out.
04I What industries do you work with?
We work across industries, including consumer goods, technology, retail, hospitality, automotive, and more. If your brand is targeting Indian customers, we can help.
05I How long does the ATB Check process take?
Most engagements are completed within 21 days. For highly detailed or larger projects, timelines may be adjusted, but we prioritize efficiency without compromising quality.
06I What do we need for The ATB Check?
It depends on what you want us to review. You can share potential strategic decisions, draft or finalized plans, marketing and branding documents, campaign plans, communication materials, or anything else relevant. It doesn’t matter if your materials are in early stages or fully developed—we’re equipped to provide valuable insights at any level of maturity.
07I Should I use your service if I want to export and sell in India?
Certainly we can help you out.
08I What We Don’t Do?
The ATB Check focuses exclusively on strategic and cultural insights. We do not operate in the domains of regulations, corporate affairs, government relations, or legal matters. These areas require specialized expertise beyond our scope.